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Nirvana South Asian Lifestyle portal presents :Mehera Shaw Designs Creates A Fashionable Balance: Jaipur Spice
From
Nirvana Fashion Editors ,
Mon Jun 18, 2007
South Asian Portal- Nirvana woman fashion and lifestyle portal presents-
Mehera Shaw Designs Creates A Fashionable Balance: Jaipur Spice
Spice your summer with vibrant colors from Jaipur spice.
  
Mehera Shaw is a fashion house specializing in upmarket fine cottons and artisan-crafted, hand block
prints from the Jaipur region of Rajasthan, India. The designer, Shari
Keller, creates decidedly feminine clothing for the woman who loves
beauty, color, and a bit of Indian mystique: we call it Jaipur Spice. Her
styles range from sophisticated casual wear to East/West fusion ensembles,
incorporating many traditional printing and stitching techniques—all in
natural fibers.
Shari, who has spent her life living--body and soul--in both the West and
in India, brings her original designs into an East/West balance. “As a
result of living in both worlds,” Shari comments, “I like to wear styles
that are comfortable and fashionable here in America but that have the
spice of India at heart. I had searched for that perfect combination for
many years throughout my travels in India and eventually always wound up
working directly with the tailors or artisans myself to develop the styles
I wanted. I find that there has been a real gap in the market. There are
many women who want to reflect their Desi heritage in an individual way
that works in a western setting.”
Shari and her husband Mark Keller, began Mehera Shaw in 1999 out of their
mutual appreciation of the indigenous hand block printing methods of
textile design in Rajasthan. “Mehera Shaw is committed to ecological and
fair made standards of production, says, Shari. “We are also committed to
a feminine ideal of beauty and enduring style. We believe that ethical
fashion should naturally reflect that timeless quality called, in India,
‘Shakti’, the ‘Universal Feminine.’ To that end, we insist that our
clothes be practical, comfortable, and unapologetically beautiful.”
In February of this year, Mehera Shaw opened its own production studio,
retail shop and wholesale showroom in Jaipur. They can also be found at
their boutique in Carrboro, NC, down the road from UNC, online at
www.meherashaw.com.
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